When the COVID-19 pandemic abruptly closed international borders, New Zealand's thriving international tourism industry came to an immediate standstill.
Tourism New Zealand, a leading figure in the industry, was committed to assisting Regional Tourism Organisations and Economic Development Agencies in gaining a deeper insight into the domestic visitor market. Their primary focus was on helping these stakeholders comprehend the emerging trends in domestic visitation numbers.
As a result, a new dataset and an Insights Tool were developed, providing Tourism New Zealand with a valuable means to support their stakeholders during this challenging period. This fresh dataset, acquired through Data Ventures, empowered stakeholders to gain a comprehensive understanding of the evolving domestic visitation patterns, enabling them to make well-informed strategic decisions.
I had the key responsibility of crafting an engaging and user-friendly experience for TNZ's new data tool. My involvement spanned the entire project lifecycle, from initial research and discovery, ideation, and prototyping, to user interface design and user testing. Additionally, I actively engaged with various stakeholders throughout the process.
User flows
Identify and optimize the user's path to achieving their goals in the application.
Wireframes and low fidelity prototypes
Initial wireframes and low fidelity prototypes shows the functionality of the main UI panel and was used for user testing.
Login and signup
UI displaying Login and signup page with 0Auth option.
Daily at noon
UI displaying data daily at noon segmented into domestic and international visitors.
Monthly average
UI displaying monthly average segmented into domestic and international visitors.
